Download Designing for Behavior Change: Applying Psychology and by Stephen Wendel PDF

By Stephen Wendel

A new wave of goods helps humans swap their habit and day-by-day workouts, no matter if it’s exercise extra (Jawbone Up), taking regulate in their funds (HelloWallet), or organizing their e mail (Mailbox). This sensible consultant indicates you the way to layout some of these items for clients trying to take motion and attain particular goals.

Stephen Wendel, HelloWallet’s head researcher, takes you step by step during the technique of making use of behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mix of lean and agile improvement tools, you’ll study an easy iterative technique for deciding on goal clients and behaviors, development the product, and gauging its effectiveness. become aware of find out how to create easy-to-use items to aid humans make optimistic changes.
• research the 3 major thoughts to aid humans swap habit
• establish your audience and the behaviors they search to alter
• Extract person tales and determine hindrances to behaviour swap
• improve powerful interface designs which are relaxing to take advantage of
• degree your product’s effect and research how you can enhance it
• Use functional examples from items like Nest, Fitbit, and Opower

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Extra resources for Designing for Behavior Change: Applying Psychology and Behavioral Economics

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How the Mind Decides What to Do Next 21 But that’s doesn’t mean that we always use habits in familiar situations, or we only use our conscious minds in unfamiliar ones. Our conscious minds can and do take control of our behavior, and focus very strongly on behaviors that otherwise would be habitual. For example, I can think very carefully about how I sit in front of the computer, to improve my posture; that’s something I normally don’t think about because it’s so familiar. That takes effort, however.

Availability cascade Incorrect (and correct) ideas can become increasingly believed and widespread because of (a) repetition by well-meaning people who don’t want to appear wrong, and (b) manipulation from interested parties. Kuran and Sunstein (1999) cite the example of the Love Canal toxic waste scare in New York—which, from expert accounts, was vastly overblown and was later discredited. Availability heuristic We estimate the likelihood of events based on how easy they are to remember. For example, people incorrectly believe that the names of famous people to be more common than normal names (Tversky and Kahneman 1973).

This makes us avoid otherwise preferred options when uncertainty is added (Ellsberg 1961). Anchoring We automatically use an initial reference point (anchor) as basis for estimates, even if the estimate is wrong. For example, the initial listing prices for houses, even if completely invalid, strongly affect how much buyers (and real estate agents) think the house is worth (Northcraft and Neale 1987)! 4 | DESIGNING FOR BEHAVIOR CHANGE Attentional bias We pay attention to particular cues in our environment based on our internal state.

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