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By Sally Wheeler

In an period of social democracy the quest for a moral starting place has intensified either in financial and social phrases. the writer of this path-breaking and provocative paintings argues that 3rd method politics bargains a way of choosing that beginning by way of emphasizing the necessity for social co-operation and partnership via shared agendas instead of regulatory strain. unlike many modern "globalization" theorists the writer argues that businesses are in truth profoundly curious about nationwide political and social agendas instead of international ones. the explanations for the loss of life of the recent correct are in detail hooked up with the location of organizations inside of civil society.

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Dedicated followers of Blair outpourings will recognise this as the message of the Spectator Lecture of March 199594 which was Blair's first substantial public expression of the "New Britain" concept. The title of that speech, "The Rights We Enjoy Reflect the Duties We Owe" is repeated in the text of the Fabian pamphlet. However the Spectator Lecture was not the unveiling of the Third Way but the unveiling of the Stakeholder Society. Stakeholder Society was the idea that was used to underpin the reconfiguration of the relationships referred to above.

119 R Marchand, Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business (Berkeley, CA: University of California Press, 1998). 120 A Tone, The Business of Benevolence (Ithaca, NY: Cornell University Press, 1997) pp 99-139, see in particular pp 130-5. 121 Supra, n 115 at pp 72-3 Towards a New Capitalism 35 such as Congregationalists and Quakers. It is certainly true that the leading examples of corporate social responsibility came, in the first instance, from employers who had these religious beliefs and displayed a paternalism towards their workforces which involved the provision of housing, leisure facilities and pension and savings schemes.

It is a society "pre-occupied with the future" but not necessarily in a negative sense. 64 That is exactly what Jared is pushing his erstwhile high school friends to do. Coupland raises the question "is there a difference between personal destiny and collective destiny"65 but inevitably leaves it unanswered. This is a question that Giddens also raises and to which he provides an answer. I examine his answer in due course. The apparent incongruence between the demands for collectivity and the question of individuality is also played through in the political response to the events of post post-Fordism to which I turn next.

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