Download Captivology: The Science of Capturing People's Attention by Ben Parr PDF

By Ben Parr

The previous editor of Mashable and cofounder of DominateFund examines the mental phenomena that captivate our attention—and how we will be able to leverage them to attract and hold consciousness for our rules, paintings, businesses, and more.

Whether you’re an artist or a salesman, a instructor or an engineer, a marketer or a parent—putting the highlight in your rules, insights, initiatives and items calls for a deep figuring out of the technology of cognizance. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the brain will pay consciousness to a couple occasions or people—and now not others—and offers seven captivation triggers—techniques certain to assist you catch and maintain the eye of pals, colleagues, buyers, lovers, or even strangers.

Parr combines the most recent learn on realization with interviews with greater than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, movie director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, ny occasions bestselling writer Susan Cain, Nintendo’s Shigeru Miyamoto, founding father of Reddit Alexis Ohanian, and more—who have effectively introduced their principles, initiatives, businesses, and items to the leading edge of cultural attention. the result's an insightful and sensible e-book that might swap the way you assign jobs for your youngsters or employees, craft a multi-million buck advert crusade, carry your subsequent presentation, allure clients in your product, or persuade the realm to aid your reason.

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Tenants who are applying for more than one rental are understandably dismayed at the prospect of paying each landlord to pull the same credit report. They may obtain their own report, make copies, and ask you to accept their copy. Federal law does not require you to accept an applicant’s copy—that is, you may require applicants to pay a credit check fee for you to run a new report. Wisconsin is an exception: State law in Wisconsin forbids landlords from charging for a credit report if, before the landlord asks for a report, the applicant offers one from a consumer reporting agency and the report is less than 30 days old.

Yes No If so, were there any problems? He had a cat, contrary to rental agreement Did tenant make any unreasonable demands or complaints? Why did tenant leave? Yes ✓No If so, explain: He wants to live someplace that allows pets Did tenant give the proper amount of notice before leaving? Yes ✓No Did tenant leave the place in good condition? Did you need to use the security deposit to cover damage? No problems Any particular problems you’d like to mention? Would you rent to this person again? Other comments: No Yes, but without pets CHAPTER 1: SCREENING TENANTS: YOUR MOST IMPORTANT DECISION Employment Verification Contact (name, company, position): Date: Brett Field, Manager, Chicago Car Company February 5, 200X Dates of Employment: Salary: $ $60,000 + bonus March 2004 to date Comments: No problems.

December 2003 to date Did tenant pay rent on time? Yes If rent was not paid on time, did you have to give tenant a legal notice demanding the rent? If rent was not paid on time, provide details Yes ✓No ✓No He paid rent a week late a few times Did you give tenant notice of any lease violation for other than nonpayment of rent? Yes ✓No If you gave a lease violation notice, what was the outcome? Was tenant considerate of neighbors—that is, no loud parties and fair, careful use of common areas? Yes, considerate Did tenant have any pets?

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