Download Business Plans Handbook, Volume 18 by Lynn M. Pearce PDF

By Lynn M. Pearce

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Chances are, you use a search engine to find information on businesses outside of the vicinity because you want to learn more about them. If you buy keywords for ‘‘Soulard’’ or ‘‘Central West End,’’ the viewing audience will not be your target clients, but rather, individuals from out of the area. These people are less likely to come into your business. With Carvertising STL, there is more of a chance that people in the right location will randomly stumble upon your advertisement and be enticed to find out more (through the Internet or a walk–in visit).

College students College students living on or off campus, attend class each day. Carvertising STL can take advantage of a variety of school sponsored marketing options such as weekly emails, classroom verbal announcements, classroom flyers, handbills, raffles, word of mouth, university newspaper advertisements, and university radio commercials. Social media, especially Facebook, can also be utilized for this segment. Carvertising STL can take advantage of Facebook fan pages, advertisements on the sides, and Facebook events to increase the popularity and brand awareness of our company.

Oct. Nov. Dec. 79,740 97,350 105,765 145,380 169,005 79,740 97,350 105,765 145,380 169,005 812,055 Cost of goods sold Printing & setup cost Total cost of goods sold Gross profit 8,190 9,000 10,215 11,430 13,455 8,190 9,000 10,215 11,430 13,455 79,980 71,550 88,350 95,550 133,950 155,550 732,075 2,760 33,240 252 90 247 250 — 20 5,000 3,880 671 50 1,609 2,760 41,050 252 90 261 250 — 20 5,000 3,880 671 50 1,961 2,760 50,765 252 90 243 250 — 20 6,000 4,380 758 — 2,129 2,760 59,980 252 90 245 250 — 20 7,000 4,880 844 — 2,922 2,760 72,005 252 90 248 250 — 20 10,000 6,380 1,104 — 3,394 48,069 56,245 67,647 79,243 96,503 23,481 32,105 27,903 54,707 59,047 Operating expenses Salary Rent expense Reserve fund Telephone Transportation Insurance Legal & accounting Office supplies Wage expense Benefits expense Total payroll tax Marketing expense Website expense Total operating expenses Net income (loss) before taxes Provision (benefit) for income taxes Net income (loss) 28 3,522 4,816 4,185 8,206 8,857 19,959 27,289 23,717 46,501 50,190 483,457 211,325 B U S I N E S S P L A N S H A N D B O O K , Volume 18 AUTOMOBILE ADVERTISING Carvertising STL Balance sheet Year 1 ended Dec.

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