By Timothy Clark, Alexander Osterwalder, Yves Pigneur
The worldwide bestseller enterprise version new release brought a special visible method to summarize and creatively brainstorm any enterprise or product concept on a unmarried sheet of paper. enterprise version You makes use of a similar robust one-page device to coach readers how you can draw "personal company models," which display new methods their talents might be tailored to the altering wishes of to bare new, extra pleasurable, occupation and lifestyles probabilities. Produced via a similar workforce that created enterprise version new release, this publication is predicated at the enterprise version Canvas method, which has quick emerged because the world's prime company version description and innovation technique.
This e-book indicates readers how to:
* comprehend enterprise version considering and diagram their present own company model
* comprehend the worth in their talents on the market and outline their purpose
* Articulate a imaginative and prescient for change
* Create a brand new own enterprise version harmonized with that imaginative and prescient, and most vital, attempt and enforce the hot model
When you enforce the one-page instrument from company version You, you create a game-changing company version to your existence and occupation.
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Extra info for Business Model You: A One-Page Method For Reinventing Your Career
Who else do you report to? Write these names or roles in the Customer building block as well. Do you interact with any of your organization’s Key Partners? Maybe they deserve a place on your Now, step back a moment and think. What roles do Customer list. you play at work? Do you serve others within your organization? Do you hand off work to colleagues? Finally, consider the greater communities served by your work. Such communities might include neighborhoods or cities, or groups of people bound by common commercial, professional, or social interests.
Deliver Value to Customers 5. indd 38 31/12/11 8:39 AM page 39 Canvas Customer Relationships Organizations must clearly deﬁne the type of relationship Customers prefer. Personal? Automated or self-service? Single transaction or subscription? What’s more, organizations should clarify the primary purpose of Customer Relationships. Is it to acquire new Customers? Retain existing Customers? Or derive more Revenue from existing Customers? This purpose might change over time. For example, in the early days of mobile communications, cell phone companies focused on acquiring Customers, using aggressive tactics such as offering free phones.
Finally, consider the greater communities served by your work. Such communities might include neighborhoods or cities, or groups of people bound by common commercial, professional, or social interests. indd 62 07/01/12 10:23 AM notes: customers Rewriting the customer story name case study: trina bowerman n proﬁle: The wedding photographer Trina Bowerman attended a personal business model workshop, and after the session, approached the facilitator. She said she loved the ideas presented, but she didn’t see how to apply the personal business model methodology to her own situation.