By Guy Brook-Hart
Company Benchmark is helping scholars get forward with their enterprise English vocabulary and abilities and provides them grammar perform in enterprise contexts. This direction booklet offers complicated point scholars with company language and vocabulary, and offers education and perform for the BULATS try, utilizing genuine BULATS try initiatives supplied through Cambridge ESOL. It encompasses a CD-ROM with an entire BULATS perform try from Cambridge ESOL. Self-study Books, Teacher's source Books and Audio CDs (2) also are to be had.
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In these circumstances it is important to know who the buying agent is and where that person is located, if the knowledge derived from the analysis of the hotel demand-generating sources is to be applied to bringing about sales. Most hotels can no longer hope to fill their beds, restaurants and bars by simply waiting for the guest. According to the source of payment for hotel services, hotel users are also of two basic kinds – those who pay themselves and those whose hotel bills are covered or reimbursed for them.
But for their control small hotels tend to rely on the personal involvement and supervision of the proprietor, rather than on detailed accounting and statistical records. A simplified approach to accounts is adequate and also cost-effective. Three main basic accounting records satisfy most requirements of most small hotels: A receipts and payments book records all cash transactions. In the course of business sales accounts and invoices are filed separately and only recorded in the book after payment has been received or made.
Nevertheless, segmentation by socio-economic criteria is an important approach to market segmentation. For some purposes, age, family composition, life cycle stage or other criteria may be more appropriate. 21 2709 HOTELS 01-03 C/PT/ck 7/4/00 10:06 am Page 22 The Business of Hotels 1111 2 3 4 5 6 7 8 9 1011 1 2 3111 4 5 6 7 8 9 20111 1 2 3 4 5 6 7 8 9 30111 1 2 3 4 5 6 7 8 9 40 41111 A concomitant of market segmentation is product branding, with a view to differentiating an hotel from others in the minds of buyers, long established in other consumer industries.