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Extra info for Alcohol y salud publica en las Americas: Un Caso Para La Accion (Spanish Edition)

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26 de la Organización Mundial de la Salud, instó a los Estados Miembros a desarrollar, implementar y evaluar estrategias y programas efectivos para reducir las consecuencias negativas -sociales y de salud- del uso perjudicial de alcohol, solicitando al Director General redoblar esfuerzos para disminuir el consumo perjudicial de la sustancia. Esta acción global puede potenciar una actividad regional dirigida a la reducción de ese tipo de consumo (ver Anexo 2). La OPS/OMS considera que el mejor modo de reducir el daño asociado con el alcohol en las Américas es asistir a los países para la implementación de una respuesta política sobre alcohol comprehensiva y efectiva.

Con recetas y empaques diseñados para atraer a los jóvenes. La mercadotecnia tiene un papel crucial en la convergencia global de patrones de uso de alcohol. En los países desarrollados y en vías de desarrollo, las actividades mercadotécnicas incluyen concursos, juegos, caricaturas en páginas de Internet, el uso de música popular y los CDs con marcas de alcohol; promociones en clubes y revistas orientadas a jóvenes; patrocinio de eventos deportivos; y la creación de tiendas de CDs y cómics con marcas de alcohol.

La globalización incrementa la eficiencia de la destilación y crea ALCOHOL Y SALUD PÚBLICA EN LAS AMÉRICAS Un caso para la acción considerables economías de escala. Esto da a las redes globales de producción importantes ventajas sobre los productores locales. Les permite utilizar precios monopólicos y aumentar las ganancias en los mercados que dominan, además de reducir los precios en otros mercados, para lograr el predominio. Las metas de los productores globales muchas veces se contraponen a las de la salud pública.

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